2017-12-26 23:01
MINI has launched a new 3D printing and laser etching service, aimed to offer owners a new level of customisation never seen before on a mainstream production car. The service goes live in March 2018 and can be retro-fitted to older MINI models, too.
The new MINI Yours Customised range allows owners to design and replace everything from their car’s dashboard panels to door sills, indicator inlays and even puddle lights. Customers can design and order the parts from the firm’s online shop, and each one takes less than five minutes to fit.
Using the latest 3D printing and laser etching technology, MINI owners can personalise their car with names, logos or patterns – in a range of colours and textures. The parts take around 12 hours to produce and will be delivered to your door in four weeks.
Available in Aspen White, Chili Red, Starlight Blue, Moonwalk Grey and Jet Black, the matt-effect components are designed to match the most popular current trim and colour combinations. Further finishes will be added later down the line.
Each of the customisable pieces has undergone the same rigorous test procedure as any MINI component, using high-grade metal and plastics to match stringent product quality guidelines. This means no piece should break, chip, fracture or fade for the usable life of the car.
The easy-to-use online configurator allows customers to manipulate their design; changing the colour, size and finish of the pieces as they desire. MINI expects names to be particularly popular, as “a huge number” of owners like to christen their car with its own sobriquet.
Prices and specific restrictions will be announced early in the New Year but the cheapest parts are expected to cost from around £150. Initially, the parts will be available only for the three and five-door hatchback models, as well as the two-door Convertible. Accessories for the MINI Countryman and Clubman are expected at a later date.
Is this the kind of personalisation you want to see on other cars? Let us know in the comments!
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